Schema markup is a code that goes on a particular website that indicates information to a crawler and search engine. The content on your website gets indexed and returned in search results. Schema markup uses a unique semantic vocabulary in the microdata format.
Responsiblity of Schema
Schema markup is responsible for appearing in Rank zero (Rich snippet). Rich Snippets are some extra information about a website’s content on the search engine results page. Rich Snippets can show review stars, an aggregate rating review which can all be found in the local box results.
Schema is used to improve the way search engines read and represent your page in SERPs.Schema markup was invented for users, so they can see in the SERPs what a website is all about, the place, the time schedule, cost, rating etc. This is a user-centric improvement. Search engines help users to find the information they need.
We used schema markup to particularly improve the content relevancy and which will also satisfy the google rank brain algorithm.
<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “WebPage”,
“breadcrumb”: “Home > Blog > High Performance Sport Sunglasses Guide”, //Breadcrumb
“mainEntity”:{
“@type”: “Article”,
“name”: “High Performance Sport Sunglasses Guide”,
“headline”: “High Performance Sport Sunglasses Guide”,
“author”: “Heavyglare Eyewear”,
“image”: “https://shop.heavyglare.com/blog/wp-content/uploads/2017/10/High-Performance-Sport-Sunglasses-Guide.jpg”,
“inLanguage”: “English”,
“publisher”: {
“@type”: “Organization”,
“name”: “High Performance Sport Sunglasses Guide”,
“logo”: {
“@type”: “ImageObject”,
“name”:”Heavyglare Eyewear Logo”,
“height”:”50″,
“width”:”200″,
“url”: “https://shop.heavyglare.com/media/wysiwyg/logo.png”
}
},
“datePublished”: “2018-5-12”,
“dateModified”:”2018-5-14″,
“mainEntityOfPage”: {
“@type”: “WebPage”,
“@id”: “https://shop.heavyglare.com/blog”
}
}
}
Etc…
“object”:{
“@type”:”HowToStep”,
“name”:”Queries”,
“itemListOrder”: “http://schema.org/ItemListOrderAscending”,
“itemListElement”:[
{
“@type”: “Question”,
“position”: “1”,
“text”: “What’s 2 + 2?”
},
{
“@type”: “Question”,
“position”: “2”,
“text”: “What’s 21 + 22?”
}
]
}
},
“exampleOfWork”:{ //how to
“@type”:”HowTo”,
“name”:”How to choose a good sunglass for better performance?”,
“url”:”https://shop.heavyglare.com/blog/high-performance-sport-sunglasses-guide/”,
“description”:”Read the article to know the process of choosing a good sunglass”,
“image”:”https://shop.heavyglare.com/blog/wp-content/uploads/2017/10/High-Performance-Sport-Sunglasses-Guide.jpg”,
“inLanguage”:”en-US”,
“keywords”:”lens,sunglass lens characteristics,sunglass lenses,sunglass lens issues”,
“steps”:{
“@type”:”HowToStep”,
“name”:”Queries”,
“itemListOrder”: “http://schema.org/ItemListOrderAscending”,
“itemListElement”:[
{
“@type”: “HowToDirection”,
“position”: “1”,
“name”:”Aim to protect your eyes first and foremost.”,
“description”:”Excessive exposure to UV radiation can cause a variety of problems for your eyes such as cataracts, burns, and cancer.”
},
{
“@type”: “HowToDirection”,
“position”: “2”,
“name”:”If you want your sunglasses to protect you from these risks, look for pairs that block at least 99% of UVB rays and at least 95% of UVA rays.”,
“How to section” Actually increases the land page’s ranking probability. The “How to section” is directly proportional to the page’s intent which also increases the relevancy score for some query hit.
MREID Schema:
Using Machine-Readable Entity IDs to boost SEO, there’s a significant distinction between plural “entities” and a single “named entity”. The former refers to people, places, or things more generally and the latter refers to one specific entity (like a single person or place or landmark).
<script type=”application/ld+json”>{
“@context”: “http://schema.org”,
“@type”: “RoofingContractor”,
“@id”: “kg:/g/11cr_slgw7”,
“additionalType”: [
“LocalBusiness”,
“HomeAndConstructionBusiness”,
“GeneralContractor”,
“http://www.productontology.org/doc/Roofer”,
“http://www.productontology.org/doc/Roof”,
“http://www.productontology.org/doc/Flat_roof”,
“http://www.productontology.org/doc/Metal_roof”,
“http://www.productontology.org/doc/Roof_shingle”,
“http://www.productontology.org/doc/Asphalt_shingle”,
“https://en.wikipedia.org/wiki/Roofer”
],
“name”: “2nd2None Roofing”,
“legalName”: “2nd2None Roofing & Construction”,
“alternatename”: “Roofing in Huntsville, AL”,
“disambiguatingdescription”: “Roofing contractors for Huntsville, AL”,
“mainEntityOfPage”: “https://www.google.com/maps?cid=6627081171366057022”,
“url”: “https://www.2nd2noneroofing.com/”,
“logo”: {
“@type”: “ImageObject”, “url”:”https://www.2nd2noneroofing.com/wp-content/uploads/2018/10/logo-transparent.png”,
“width”: {
“@type”: “QuantitativeValue”,
“value”: 213
},
“height”: {
“@type”: “QuantitativeValue”,
“value”: 160
}
},
“sameAs” : [
“https://www.facebook.com/2nd2noneroofing/”,
“https://www.youtube.com/watch?v=2cN_76kM6IM”,
“https://twitter.com/2nd2noneroofing”
],
“image”:”https://lh5.googleusercontent.com/p/AF1QipMZzdt5z3rUklSsp3j7EfJDR5W4ETrDtHsQUHIa=w213-h160-k-no”,
“description”: “‘2nd2None Roofing & Construction LLC, the top roofing company in Huntsville, Alabama. We have over 15 years of experience providing quality residential roofing services for our valued customers. We can provide a number of services including: residential reroofs for asphalt shingle and metal roofs, free roof inspection and estimates, new construction, roof repairs, and seamless gutter installation.We also specialize in insurance claims management.'”,
“email”: “2nd2noneroofing@gmail.com”,
“telephone”: “+1 256-479-7575”,
“openingHours”: “Mo-Fri 06:00-19:00”,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “110 Taylor Bend Dr”,
“addressLocality”: “Huntsville”,
“addressRegion”: “AL”,
“postalCode”: “AL 35811”,
“addressCountry”: “US”
