Working with small businesses and nonprofits, I am often asked to give advice on writing a press release that will surely please the media. Here are ten quick tips for performing affordable press release activities:
Press releases are relatively easy to write. However, it is never guaranteed to be recorded by the media. Follow these 10 tips to improve your press release and improve your success with publishing your company’s press release.
10 Tips for Performing Affordable Press Release Activities
Tip 1 – Your press release should be up to date. You cannot write a press release stating how good your company is without a reason. OK, that’s not entirely true. You can write a press release that says ABC Company is the BEST widget maker in the world. However, the news agencies are not listening. However, if you say, “The United States government recently placed a million dollar widget order,” the media is much more likely to record your story.
Tip 2 – The first paragraph of your press release should summarize your news factually and precisely. Let the modifiers like the biggest, best, most sought after, etc. Keep it short and to the point. We can add details in the following paragraphs. This will also help with SEO.
Tip 3 – Include an appropriate offer from a company representative or an industry expert in your press release. This not only increases the credibility of the press release but is also more interesting to read.
Tip 4 – The end of your press release should always include a short report about your company – just two or three sentences. Here is an example: The widget-maker Tom Jones founded ABC Company after leaving the University of Widget in 1999. The company has grown exponentially since its inception and has expanded its widget offering to include commercial and industrial activities over the past year. Visit the company’s website at www.accompany.com for more information about ABC Company, or call 888-555-1212.
Tip 5 – Note that you have contact information (name, phone number, email address and website). Some people prefer to include it at the beginning of the press release, but it is becoming increasingly popular to include this information at the end of the press release. No matter where you put it, make sure it’s easy to find. This will also help with local SEO.
In addition to writing a press release that catches the eye, it is also important to know to whom it should be sent.
Tip 6 – Choose your audience based on the expected interest. For example, if you announce quarterly results for an international company, we must send your press release to as much media as possible. However, if you talk about a local event in your press release, focus on the local print, radio and television media.
Tip 7 – If your audience is on the edge of another market, spread it across both markets, but change it slightly to make it more suitable for the second market. For example, I recently distributed a press release titled “Local Businesses Combat Multiple Sclerosis” to Whatcom and Skagit Counties (Washington). To make it important for the two provinces in the south, I changed the heading to “Northwestern Businesses Help Kick Multiple Sclerosis”. This slight change increased the likelihood that other markets would take up history.
Tip 8 – The Internet has become an incredibly useful tool that lets you spread the news instantly and inexpensively I love the fact that these websites are cheap, easy to use, and keep statistics on each press release so you know how many times it has been read, shared, printed, etc.
Tip 9 – We usually send Press kits are usually to the media to announce new products or important business changes. These are practical tools to deliver your company’s message consistently and cost effectively to a wide variety of media. Each press kit must contain a press release.
Tip 10 – For businesses that have a press or media page on their websites, this is a great place to include press releases. Not only does it increase the keywords of a company, it also provides customers and the media with an easy place to find updates. When you distribute a press release, you must publish it on your website.
Press releases deliver exceptional results for almost every company, regardless of size, profit margin, profile, and industry. Therefore, this content can also look magical for you. Which brings us to the following question: What exactly should you expect from typing services for first-class press releases?
Here are the top 3 benefits of affordable press releases that our customers see (and appreciate) all the time.
1. Increased Sales Potential
Affordable Press releases not only bring credibility and keep you public, but they can also increase your profit margins by highlighting the key pros and cons of your products that set your goods instead of other alternatives in the marketplace. You may need to compose and distribute press releases on various occasions to announce several achievements, including,
- For example, new technological developments, introducing merchandise or services, a new partnership with a prominent company, a milestone you have got just reached, or new acquisitions.
2. New Opportunity to Reach Your Targeted Audience
The press release distribution services are industry-specific and ensure that we target the locations. This is an excellent benefit that increases your chances of promoting your message to an audience that is more likely to respond to your CTAs. These types of geographically based services can maximize your reach and help you connect with people who share your vision, mission, and interests and are more likely to test, buy and recommend your products.
3. Increased Traffic to Your Website
Press releases allow you to do this while adding a link or two to your blog or website to direct your reader to other platforms where you advertise and sell your goods. As Search Engine Watch’s Lisa Buyer emphasizes, Google has prevented companies from squeezing valuable link juice out of press releases by introducing penalties for dodgy, manipulative link building strategies. However, a more traditional way of PR is still the key to flawless communication with journalists, influencers, investors and potential customers.