FILL OUT THE FORM BELOW & ALLOW US TO TAKE YOUR COMPETITOR KEYWORD ANALYSIS TO A WHOLE NEW LEVEL!
What is SEO?
SEO or Search Engine Optimization is a key part of driving traffic to your website. It improves your chances of being listed on the top results of search engines like Google, Bing and Yahoo.
While you will be able to do this search well, getting a high position is not a bad thing. All of these search engines use weighty algorithms for your website. Weight loss depends on the quality of the content.
From a social perspective, your content competes with the content of businesses, bloggers and other social media organizations. You should aim to have your content first, otherwise why make an effort to make your content?
It means you need to use a variety of strategies to keep your site relevant, competitive and as high as possible search rankings. This includes inserting keywords, tags, titles, or third-party links to any shared content on your website.
Why Public Sector SEO?
SEO is important for your website, whether the purpose of your institution is to share important information, promote your services, or attract the public to come and visit. For example, the key to any government department is to clearly communicate policies and ensure that information is transmitted accurately. Improve group communication with this 6-step guide.
Therefore, having this information easily searched online will mean that the public can access it quickly and you will not be confused with false information on other sites. Similarly, if you work in a museum you will want to attract as many visitors and visitors as possible to help it continue to prosper. So, a good SEO strategy will see your museum site higher in searches like ‘things to do in Dublin’ than more competitive attractions.
Best SEO Services For Public Services
There are two basic ways to approach SEO, on page and external page. Both are equally important and there are hundreds of strategies to do both. Whichever course you take, the focus should always be on the quality of the content. Due to the way the algorithms work, adding your own content can be as dangerous as a reduction, and can make your website read as spam.
On the SEO Page
This should be your starting point and actually means expanding your pages by using keywords, tagging any images and creating accurate descriptions of your services. It’s about making sure that the content on your website reflects the reasons why people are looking for your services or institution.
So, if you are a leading Irish university you need to see what a student might want, for example, ‘the best universities in Ireland’ or ‘any leading university in medicine?’ By researching these keywords whether short or long tail forms, you can create written content, and mark images that will include some of these keywords.
Short tail keywords are no more than a few words and should always include your basic offer. So, if you are working for Income it could be something around ‘self-assessment tax return’. If you work for the Irish Rail it could be ‘public transport to Galway’
Long tail Keywords on the other hand are very long sentences or a question that requires you to put yourself in your customers’ shoes and think about their needs. So, in this case of income they may be asking ‘When do I pay my taxes if I work independently?’ Or it could be ‘Is Galway worth a weekend visit?’ If you work for Iarnród Eireann.
UX, Mobile Response and Voice Search
Lastly, as the way we eat online media or use search options is constantly changing, you should always update your website against the latest User Experience Guidelines because this is how algorithms will look.
Ensuring that your site is mobile responsive is very important, and no doubt this will soon be reflected in your marketing plans as most online browsing is now carried by smartphones.
But coming quickly to the queue is the predicted future of search – voice search. By asking Google, Siri and Alexa to be more popular, using our longtail keywords will not be so important as people will use full sentences to search for goods and services.
Using Google Analytics, they were able to see if there was a content gap. The gap between what people wanted to know or understand about the weather and what they are currently doing (weather forecast). This gave them the opportunity to compete in terms of attracting the public to their site. Keep the top spot in the levels. No competing weather site knew the weather better than they did, or could make it easier to understand.
Want to Know More?
SEO Services for Public Services is simple in thought but complex in practice. That is why there is a whole industry dedicated to getting what is right. As with most important things, we can’t give you a magic pill to get you through quickly. But we can help you reach the highest levels over time by guiding you in the right direction. So, if you would like to know more then we will only be happy to help you. Feel free to contact us today.