FILL OUT THE FORM BELOW & ALLOW US TO TAKE YOUR SEO SERVICES for Cyber Security TO A WHOLE NEW LEVEL!
Everywhere you look today, the tide of protectionist sentiment is flowing. Online businesses focus entirely on the high level of search reputation and profit online. For this purpose, they often use the most effective SEO techniques, from link building to good content marketing, to the first page of Google search. However, in addition to delivering great content to users, Google also aims to make the Internet a safer place, which is why it places importance on Internet safety practices.
In fact, hacks may damage not only your reputation but also your site’s performance. Therefore, cyber security and SEO go hand in hand with building a strong online reputation. If the website does not claim the latest security compliance it may be defeated by Google, suffering from spam attacks or malicious bots.
We therefore want to share practical tips on how to identify security threats in time, how to integrate security testing into your development strategy, why you should always scan your website, and how to protect your local networks.
Four main steps to improve website security
Security or lack of security can greatly affect your SEO. We all know that an HTTP certificate is no longer a reliable source of protection and HTTPS, for the most part, becomes a post-security post. In 2014, Google began prioritizing sites with HTTPS in search results.
Focusing on SEO and security will help your business tread on a stable path to success. The struggle to improve website ranking and maintain cyber security is common to many companies so here’s what we recommend:
1: Learn to recognize the first warning signs
Cyber attacks can create the activity of malicious bots. Bots will always represent a portion of your traffic but not all bots are harmless to site security. Cybercriminals, however, start bots crawling sites when they search for compromised components, data theft, or content removal. Evil bots use the same bandwidth as do “good” bots and regular visitors. If your server is the subject of duplicate operations by malicious bots, it may cause the server to stop extracting pages.
Cybercriminals always rely on the weaker sides of the website to hack it. Therefore, it is important to stay alert and pay attention to the following warning signs of cyber attacks that should make your internal radar scream. Cybercriminals can create the activity of malicious bots.
Google Alerts and Notifications
Should you ever receive a Google notification or see a “Site not found” warning in search results, we have bad news. This is a sign that your website has been hacked. To verify this fact, go to Google Search Console, in the Security Issues section, and look for stolen URLs found by Google.
Your login information is invalid
It is not difficult to guess what is wrong when you enter a valid login details and receive a “wrong password” notification. Your login details have been modified by hackers.
You are receiving random popups or error messages
- The site will be blocked by search engines.
- Site spam status can reduce site ranking
- The reputation of the business will be severely damaged as visitors will see more spam content.
Often hackers use the site script or insert their code into the source code of your website in excess of its security system. So if you find any of these notices, ignore them. Time to start a serious scan to detect malicious software.
2: Make safety testing a part of your development plan
If you have ever been the subject of cyber attacks, financial losses are not the only consequences. A compromised website may face multiple Google penalties and distort search results. When potential buyers visit your website, they will likely first encounter a warning page that will prevent them from visiting your site. As a result, it is important to make online security a part of your SEO strategy.
Trusting in Google Alerts is a better warning than anything else. Learn to predict potential threats and control the level of cyber security. In addition to joining your team of IT professionals, hire another cyber security expert. Only a qualified professional will help you identify the vulnerabilities of the site and share cyber protection strategies in your eCommerce business.
3: Use effective scanning tools
Another way to remove harmful interference is to use a file malware scanner. The program checks the website code to browse web pages for malware or unfamiliar PHP or HTML files on your server. Examples of scanners can prevent your site from being charged, blacklisted, and maintain your search engine rankings by Sucuri SiteCheck or Web Inspector.
Additionally, open-source web analytics tools like AWStats can scan your log files for suspicious activity. This tool provides information on all bots crawling your site, bandwidth usage, crawl deadline, and full blows, allowing you to find dangerous activity.
For example, bot penetration does not exceed a few megabytes per month. If you address thousands of pages from a single IP address in a short period of time the available bandwidth will be limited.
Finally, use tools like Ahrefs and Majestic to check your backlink profile. Not only will they improve the SEO of your site but they will also follow unnecessary backlinks from SEO spammers.
4: Protect your security and privacy with a VPN
No matter where you are in the remote area, home, or office, the security of the local network should be tightened under any circumstances. A large network is at high risk of making a human error, and the risks cannot be underestimated compared to a small network. All users must ensure that they comply with all standard security measures. Regardless of the time and place of their work, they must ensure that traffic is managed through the Web Application Firewall and that communication is connected via a stable VPN.
There are three main ways in which a VPN greatly increases the security of your website. First, it encrypts all sensitive data, so hackers cannot access it. Second, the VPN prevents any malicious software or attempts to steal sensitive information that prevents them from accessing your system. Third, VPNs must be available to companies with remote employees who may have access to corporate systems using tropical public areas as doing so without a VPN could result in security risks.
Today’s market is not experiencing a shortage of quality VPN providers. So do your research and choose a VPN that will meet all the needs of your business. Internet security is important and very important. Violations of security in the operation of your website can cause serious damage to the reputation and revenue of the eCommerce website. Cybersecurity needs to be a part of your SEO strategy for all eCommerce companies looking to take a leading position in the online marketing market. Now that you know that security is important within the web, it is time for the SEO and IT team to mobilize forces and come up with a reliable strategy that will enhance the quality of the website and maintain the security of your site.