SEO Services For Child Care Provider And Baby Sitting

SEO Services For Child Care Provider And Baby Sitting


Those who run daycare, kindergarten, and kindergarten schools face growing challenges in finding clients. Word of mouth is very important, but more and more parents are immediately searching Google and calling the first few sites to appear. To grow your customer base, then, you need to make it higher than Google.

SEO Services for Child Care Provider and Baby sitting

We will go through our proven, step-by-step process to make your business top of the list. First, let’s move on to why local SEO is so important.

3 Reasons to Invest in Local SEO

  1. Dead Yellow Pages, Google Hot: Not long ago, you could have put an ad on Yellow Pages and waited for your parents to call. Now, an astonishing 97% of people are looking for local businesses online, with Google being the undisputed king of the hill.
  • Free Traffic: Although this may change slightly, advertising is still one of the biggest costs for small businesses. Promoting your Google quality gives you a continuous stream of free traffic that you just need to convert to paying customers.
  • Immediate Results: National and international businesses should wait an average of 6 to 12 months to see the results of a new SEO campaign. As a child care provider, however, it has great benefits. You only compete with other day-to-day worries, preschools, or kindergarten schools in your area, not the ones that go inland. And many of your competitors do not use local SEO. This means that a targeted campaign can take you to the first page of Google’s local list in just 30 days!

Step 1: Choose your keywords

First, just sit down and make a quick list of keywords that match your services. For example, you can choose “daycare,” “nursing school,” “kindergarten,” or “child care” for SEO Services For Child Care Provider And Baby Sitting. If you have a comprehensive list, you can sign up for a free Google AdWords account.

You do not need to create or support an ad campaign. You just need an account to get access to the free Google Keyword Planner. This tool shows you how to drive each keyword, and suggests similar keywords that may not be on your list.

You are now ready to complete your keyword list. All keywords fall into 2 broad categories:

  • Purchase Purpose: Using target keywords where hope is most needed for your services. For example, “Finding a child care center for Milwaukee” is a clear indication that a parent now needs sun care.
  • Research Objective: Keyword research research means that this opportunity is “just a look.” She may need child care someday, but not today. For example, a person who asks “what is the difference between a crèche and a crèche” may consider future options.

Step 2: Prepare your keywords

With your finished keyword in hand, you can move to action. There are 2 areas to focus on – your Google My Business page and your website. Here’s what to do:

Google My Business

Your Google My Business page is a type of mini-website that appears in the “Maps” section of Google. It provides a quick overview of your company and enhances your online presence. And it’s an easy way to raise your standards, as Google My Business pages are easier than websites to promote.

To do this, complete all of the following:

  • Verification: The first step is to claim your page and submit it to Google for verification. This is completed when you see the check mark with the word “Verified” next to your company name.
  • NAP: Your NAP is your business name, address, and phone number. Make sure it is accurate and consistent across the Internet. To confirm to Google that your business is nearby, choose a place number rather than 800.
  • Categories: Google categories should reflect services instead of results. Day Care Center, Nursery School, and Nursery School are all legitimate Google services, such as a Child Care Center and a Learning Center, if that applies to your business. Try to write 3 to 5 categories, if possible.
  • Description: Definition is a total of 100 to 200 words for your company ending in a call to action. Try this format: {Company Name} {day care, nursery school, or preschool} in {Your City}. {Provide specific information about your child’s care and / or why customers like you.} Call {Phone Number} today for a 10% discount on your child’s first week.
  • Hours: Make sure the hours you provide with care are accurate, and are listed correctly across the Internet.
  • Photos: Photos are important for enhancing parental involvement and reflecting new expectations. Include some photos of your institution, staff, and even children (with their parents’ permission). Make sure your photos are sharply focused, measuring between 10KB and 5MB, and have a small resolution of 720px x 720px. Also consider replacing the classic Google My Business wallpaper with a name tag.

Website Optimization

Your priority is to start using your “basic” pages, including your homepage and service pages for SEO Services For Child Care Provider And Baby Sitting. Use them with your shopping keywords. Then expand your “content” pages (blog posts and FAQs) with your research keywords. Here’s what:

  • Homepage: The most important thing on your homepage is the title tag. As the title of a book chapter, it should describe your business in 50 to 65 characters only. Try this format: Kindergarten (or Nursery School or Preschool) at {Your City} | {Name of Your Business}.
  • Service Pages: Create a service page for each major service. Use it as a homepage, but focus on the right keyword.

Now that your local SEO campaign framework is ready, you can create quotes and links. Both increase your Google rankings by improving your online access.

  • Citations: Text is nothing but a NAP list for your business (name, address, and phone number) in an online index. You can use standard national indicators such as Facebook and, standard local directions such as your Chamber of Commerce website, and targeted trading guides. Your NAP must be completely identical to all listings.
  • Links: To get to the top of Google rankings, you need to have incoming links from authoritative, trusted websites. Build relationships with companies that offer services that are relevant to your own, such as schools and local children’s sports teams, and ask for affiliate marketing. You can see where your competitors’ links come from with a tool like Moz Link Explorer.

Step 4: Request Updates

Customer reviews have a double impact on your local SEO campaign for SEO Services For Child Care Provider And Baby Sitting. First of all, they help to ensure the prospects for giving you a chance. Second, they reassure Google that you have a legitimate business. All updates are important, but you’ll get instant upgrades to include Google My Business updates. Send an email to your satisfied parents on your page, and ask them directly to write a review. If you follow up regularly, you will soon have a continuous stream of recent updates.

Step 5: Track Your Results

To find out what works and what still needs to be fixed, you need to keep track of your results. There are countless ways to analyze your data, but these are the 3 most important metrics:

  • Standards: Google customizes its display levels based on past browsing behavior. To really learn your levels, you need to use the tool. Ask your webmaster to install the free Google Search Console (formerly Google Webmaster Tools), and track your rates at least once a month.
  • Traffic: The best option for tracking your traffic, or visitors to your website, is Google Analytics. You can see all your traffic, traffic to each web page, and the percentage of traffic that comes with Google search. Read your report at least once a month to look at long-term trends.
  • Transformation: Transformation is the concrete behavior that you want to be done, such as contacting you for a 10% discount per week of child care services. Google Analytics lets you track both phone and web conversions. You can also see which of your web pages have the highest and lowest conversion rates, and which services run the most conversions.

Looking for SEO Help?

At ThatWare, we focus on helping day caregivers, preschools, and kindergartens that attract more local customers through Google. If you would like help with your SEO, contact us to get a free rating.