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In today’s digital landscape, simply ranking for traditional keywords is no longer enough. Search engines are evolving, surfacing content through featured snippets, answer cards, and generative search formats that prioritize semantic relevance, search intent, and user behavior. For competitive industries like footwear manufacturing, visibility in these GEO-optimized search placements is becoming a critical differentiator. Companies can no longer rely solely on conventional SEO—they must optimize content, structure, and technical signals to align with how search engines interpret intent and relevance.
Footwear brands face unique challenges in online marketplaces. Broad search terms such as “shoes” or “affordable footwear” are dominated by large e-commerce platforms, leaving small and mid-sized manufacturers struggling to attract meaningful traffic. Buyers are price-sensitive, and brand presence can easily be overshadowed in these highly competitive results. For companies like Peeaar Industries, a manufacturer and exporter focused on high-quality, affordable shoes, establishing a recognizable and authoritative digital presence was essential to attract the right customers and scale online.
Despite operational strengths, sustainability initiatives, and strong partnerships with retailers and distributors, Peeaar Industries had limited organic visibility. Their website had the potential to drive high-intent traffic, but it required a strategy that extended beyond traditional SEO—one that leveraged GEO principles to capture niche queries, regional relevance, and intent-driven traffic.
Recognizing these needs, ThatWare designed a strategy centered on Generative Engine Optimization (GEO) and semantic SEO to position Peeaar Industries as an authority in footwear manufacturing. The goal was not just to appear in search listings, but to secure visibility in featured cards, answer formats, and localized search placements. By targeting long-tail queries like “best school shoes manufacturers” and “sustainable shoe factories in India,” the strategy attracted high-intent audiences while strengthening brand authority across national and regional markets.
The impact was immediate and measurable. In November 2025, Peeaar Industries’ website recorded approximately 1,300 total visits (+57.58% MoM), 387 unique visitors (+29.43%), and a bounce rate of 21.48%, demonstrating improved engagement and relevance. Direct traffic accounted for 83.67% of total sessions, reflecting strong brand recall, while organic search contributed 16.33%, highlighting the potential of GEO-optimized content to drive sustainable, intent-driven traffic.
This case study explores the transformation journey, from strategy and execution to results, showcasing how GEO-driven SEO can deliver measurable growth for niche manufacturers.
Understanding the Client & Market Context
Client Background
Peeaar Industries is a prominent footwear manufacturer and exporter based in India, dedicated to producing high-quality shoes at affordable prices. With years of experience in the industry, the company has built a reputation for operational excellence, timely deliveries, and strong relationships with both domestic and international partners. Their product line ranges from school shoes and casual footwear to sustainable and niche designs that cater to specific market needs.
Despite the brand’s strong operational foundation, Peeaar Industries recognized that the online landscape had become a critical growth channel. The brand needed to establish a solid digital presence to reach retailers, distributors, and end customers who increasingly rely on search engines for discovery.
The Online Market Landscape
The online footwear market in India is highly competitive and largely dominated by major marketplaces such as Amazon, Flipkart, and Myntra. These platforms capture the attention of price-driven buyers searching for generic terms like “affordable shoes” or “school footwear.” While marketplaces provide access to high volumes of shoppers, they often commoditize products and limit brand differentiation.
For smaller or mid-sized manufacturers like Peeaar Industries, competing directly on these broad terms is extremely challenging. Without a targeted digital strategy, the brand risked being overshadowed by larger players with bigger marketing budgets. Establishing visibility outside marketplaces—on their own website and through search engines—became a strategic necessity.
Digital Visibility Challenges
Peeaar Industries faced several challenges in establishing a strong digital presence:
1. Low Organic Brand Presence:
The brand’s website was not ranking prominently for key search terms, resulting in limited organic traffic. This meant that most discovery was happening through marketplaces or word-of-mouth, which restricted long-term growth and brand authority.
2. Fierce Competition for Generic Keywords:
Broad keywords like “shoes” or “school footwear” were dominated by large players. Competing for these generic terms required substantial investment in content, SEO, and backlinks, which was not feasible or efficient for the brand at that stage.
3. Need to Capture AI-Powered Search Visibility:
With Google increasingly prioritizing AI-driven search results, including featured snippets, answer cards, and curated knowledge panels, Peeaar Industries had to adapt its content strategy. Traditional SEO alone would not be sufficient; they needed a strategy that aligned with AI understanding of search intent, entities, and semantic relationships.
4. Limited Content Targeting Search Intent and Semantic Relevance:
The existing website content was mostly transactional or product-focused and did not address informational queries or long-tail searches relevant to their niche. There was a clear gap in content that could match search intent and capture AI-driven opportunities.
Why Addressing This Context Was Crucial
Understanding this context was the first step in developing a strategy that could deliver measurable results. Peeaar Industries required a solution that combined traditional SEO fundamentals with AI-aware optimization techniques. By targeting semantic relevance, long-tail queries, and structured content, the brand could improve organic visibility, capture high-intent traffic, and establish itself as an authority in the footwear manufacturing space.
The challenges and market realities set the stage for a focused, AI-driven approach that would leverage Generative Engine Optimization (GEO) to unlock growth opportunities, improve engagement, and generate sustainable digital visibility.
GEO Strategy for Peeaar Industries
Understanding the Role of GEO in Modern SEO
Generative Engine Optimization (GEO) is a strategic approach designed to optimize content for AI-driven search experiences rather than relying solely on traditional blue-link rankings. Modern search engines increasingly surface content through featured snippets, answer cards, and AI-curated result formats that prioritize semantic relevance, structured information, and strong alignment with user intent. For Peeaar Industries, leveraging GEO was essential because conventional SEO methods alone could not compete effectively in a crowded footwear market dominated by large marketplaces.
By focusing on GEO, the objective was to position Peeaar Industries beyond standard search listings and into AI-selected visibility layers that attract high-intent visitors. This approach strengthened both brand awareness and engagement, establishing the company as a credible and authoritative source for footwear manufacturing solutions, including niche segments such as school shoes and sustainable footwear.
Semantic & Intent-Driven Content Strategy
The cornerstone of Peeaar Industries’ GEO strategy was content optimized for search intent and semantic understanding. This involved several key components:
1. Targeting Long-Tail Queries:
Generic keywords were highly competitive, so the focus shifted to niche, intent-rich phrases. Examples include:
- “Best school shoes manufacturers”
- “Sustainable shoe factories in India”
- “Private label shoe manufacturers in India”
- “Vulcanized shoe manufacturers in Haryana”
These queries not only aligned with the brand’s commercial goals but also matched the way Google’s AI interprets and surfaces content through answer boxes, featured snippets, and other AI-curated search formats.
2. Structured Topic Clusters:
Content was organized into clusters that grouped related topics together. For example, one cluster focused on school footwear manufacturing, including pages on production processes, material sourcing, and sustainability practices. This allowed AI systems to understand the relationship between pages and recognize Peeaar Industries as a topical authority.
3. Content Format & Angle:
The content strategy incorporated multiple formats to capture different types of intent:
- Informational guides for B2B buyers looking to understand manufacturing options
- “How-to” articles for sourcing sustainable footwear
- Product and landing pages designed to convert high-intent visitors
This multi-angle approach ensured that Peeaar Industries could appear in a variety of AI-driven search placements, from featured snippets to localized answer cards.
Technical Optimization for AI Visibility
AI systems prioritize websites that are fast, stable, and easy to crawl. Therefore, technical optimization played a critical role in the GEO strategy. Key areas of focus included:
1. Core Web Vitals:
Improving loading speed, interactivity, and visual stability ensured that both users and AI systems had a smooth experience. Optimizations included lazy loading images, compressing media, and minimizing JavaScript execution.
2. Mobile Usability & Navigation:
Although desktop traffic dominated during the measured period (100% of visits), mobile usability remained important for long-term scalability. The site was restructured with shallow navigation and clear menus, reducing click depth to help AI crawlers and improve discoverability.
3. Structured Data & Semantic Markup:
Schema markup was implemented to clearly define entities such as manufacturers, products, and locations. This allowed AI systems to understand relationships between content pieces, improving the likelihood of placement in featured snippets, answer cards, and localized AI-curated search results.
Geo-Targeted AI Optimization
Another critical component of Peeaar Industries’ GEO strategy was location-specific optimization. By targeting regional keywords and local AI features, the brand was able to surface in AI-curated search results for priority Indian markets. Examples include:
- “Sustainable shoe factories in India” for national visibility
- Regional manufacturing queries such as “vulcanized shoe manufacturers in Haryana”
This geo-targeted focus enhanced relevance for regional buyers and increased the brand’s chances of appearing in local AI answer cards, giving it a competitive edge over larger, non-localized marketplaces.
Monitoring AI Signals & Iterative Improvements
Unlike traditional SEO, GEO requires continuous monitoring and adaptation. ThatWare implemented a feedback loop to track AI visibility and engagement metrics:
1. AI-Driven Search Feature Placements:
Content performance was measured based on visibility across featured snippets, answer cards, and other AI-curated search result formats. For example, the brand surfaced for high-value queries such as “best school shoes manufacturers” and “insole manufacturer” (keyword difficulty: 59%).
2. Engagement Metrics:
Metrics such as bounce rate (improved to 21.48%), unique visitors (387, +29.43%), and total traffic (1,300, +57.58%) were tracked to ensure alignment between AI-driven visibility and user behavior.
3. Iterative Optimization:
Content was updated regularly to incorporate semantic keywords, improve readability, and address emerging AI trends. This ongoing iteration ensured that Peeaar Industries maintained and expanded its AI-driven visibility over time.
Integration with Overall SEO & Brand Strategy
GEO was not implemented in isolation—it complemented other SEO and UX strategies:
- Flatter site architecture for easier crawling
- Core Web Vitals improvements for user and AI performance
- Strategic content creation aligned with both B2B commercial goals and AI-driven informational queries
This integration ensured that Peeaar Industries not only achieved AI visibility but also strengthened overall digital presence, direct traffic (83.67%), and organic discovery (16.33%).
Execution Timeline & Steps
Step 1: Comprehensive Site Audit & Benchmarking
The first step in Peeaar Industries’ transformation was a thorough site audit to assess both technical and content performance. ThatWare analyzed the website’s current search visibility, crawlability, Core Web Vitals, page load times, and existing content quality.
Key findings included:
- Low rankings for target keywords such as “insole manufacturer” and “school shoes manufacturers”
- Limited content targeting long-tail, intent-driven queries
- Crawl depth issues that prevented AI systems from effectively indexing key pages
This audit established baseline metrics that were later used to measure improvements. Prior to the intervention, the site had minimal visibility across AI-driven search features and enhanced result formats, and the bounce rate was higher than the industry average for B2B footwear websites.
Step 2: Keyword Research & Semantic Mapping
With the audit completed, the next step involved keyword research focused on search intent and AI-driven opportunities. Rather than targeting highly competitive, generic terms, ThatWare identified long-tail queries with commercial and informational relevance:
- “Best school shoes manufacturers”
- “Sustainable shoe factories in India”
- “Private label shoe manufacturers in India”
- “Vulcanized shoe manufacturers in Haryana”
These keywords were then mapped into semantic clusters to ensure content pieces were contextually connected. This structure helped Google’s AI understand the relationships between pages, improving the likelihood of visibility across featured snippets and other AI-curated search result formats.
Step 3: Content Development & Optimization
Once the semantic map was established, ThatWare led content creation and optimization:
- Developed dedicated landing pages for high-value niche queries
- Created “how-to” guides and informational blogs targeting B2B buyers
- Optimized existing product and category pages for semantic relevance, structured data, and AI-friendly formatting
The focus was on aligning content with user intent to reduce bounce rate and improve engagement. As a result, post-implementation metrics showed a 21.48% bounce rate, a 6.27% reduction, and 387 unique visitors, demonstrating improved alignment between content and visitor expectations.
Step 4: Technical & UX Optimization
Technical improvements were critical for AI-driven search visibility. ThatWare implemented:
- Core Web Vitals enhancements: faster page load times, reduced JavaScript execution, and visual stability improvements
- Mobile usability improvements: clear navigation and shallow click depth for easier AI crawlability
- Structured data markup: schema implementation to highlight entities such as products, locations, and manufacturing capabilities
These technical optimizations ensured that Peeaar Industries’ content was discoverable, indexable, and understandable by AI-driven search engines, increasing the likelihood of visibility across featured snippets and other AI-curated search result formats.
Step 5: Geo-Targeted AI Optimization
To maximize impact, the team implemented geo-specific strategies. Regional targeting allowed Peeaar Industries to appear in AI-overview placements for Indian and priority regional queries:
- Example: “Sustainable shoe factories in India” for national visibility
- Example: “Vulcanized shoe manufacturers in Haryana” for local manufacturing searches
This geo-focused approach enhanced both relevance and engagement, ensuring that AI-driven results reached the right audience, improving both direct and organic traffic channels.
Step 6: Monitoring, Iteration & Continuous Improvement
The final step was continuous monitoring and optimization based on AI performance and engagement metrics:
- Monitored user engagement: total visits (1,300, +57.58% MoM), unique visitors (387, +29.43%), and bounce rate (21.48%)
- Updated content iteratively to include new semantic keywords and better answer formatting
This feedback loop ensured that Peeaar Industries’ GEO strategy was dynamic and adaptive, keeping pace with Google’s evolving AI algorithms while strengthening long-term visibility.
Results & Metrics from AI-Focused Strategy
Traffic Growth and Engagement Metrics
The implementation of ThatWare’s GEO strategy led to impressive traffic growth and improved engagement for Peeaar Industries. In November 2025, the site recorded approximately 1,300 total visits, reflecting a 57.58% month-on-month increase. This surge in traffic highlights how AI-focused content and semantic optimization can attract high-intent visitors who are actively seeking relevant footwear manufacturing solutions.
In addition to total visits, unique visitors grew to 387, marking a 29.43% increase. This demonstrates that the content was not only driving more traffic but also reaching new audiences—buyers, retailers, and distributors interested in niche categories like school shoes and sustainable footwear.
One of the most notable improvements was in user engagement. The bounce rate decreased to 21.48%, a reduction of 6.27%, signaling that visitors were finding content relevant, informative, and aligned with their search intent. Lower bounce rates are a critical metric for AI-driven SEO because they indicate strong alignment between AI-curated search features and user satisfaction.
Additionally, the device usage pattern showed that 100% of recorded visits were from desktop users, providing valuable insights for future UX enhancements and confirming that B2B buyers were accessing the site from professional work environments.
Channel Mix and Acquisition Insights
The GEO-focused strategy also influenced the source of traffic, revealing key insights into audience behavior:
- Direct traffic: 83.67% of sessions came from direct visits. This indicates strong brand recall, repeat engagement, and trust in Peeaar Industries as an authoritative footwear manufacturer.
- Google organic search: 16.33% of traffic was driven through search engines, demonstrating the impact of AI-focused SEO in growing organic visibility. Although smaller than direct traffic, this represents untapped potential for scaling AI-driven reach.
By targeting semantic, intent-driven queries, Peeaar Industries was able to capture highly relevant traffic rather than competing in oversaturated broad terms. This ensured that search-driven visitors were more likely to engage with content, explore product offerings, and take action.
AI-Driven Search Visibility & Keyword Performance
The centerpiece of the strategy—Generative Engine Optimization (GEO)—delivered measurable gains in AI-driven search visibility across enhanced and curated search result formats.
1. Visibility Across AI-Curated Search Features for High-Value Phrases
The site achieved strong visibility for competitive, high-intent queries such as:
- “Sustainable shoe factories in India”
- “Private label shoe manufacturers in India”
These appearances across AI-curated search result formats, including featured snippets and answer-focused result layers, indicate that Google recognized Peeaar Industries as a credible authority within the footwear manufacturing niche, particularly for sustainability-focused and specialized manufacturing queries.
2. Long-Tail Keyword Performance
Long-tail, intent-driven queries performed exceptionally well. For example:
- “Best school shoes manufacturers” surfaced prominently within featured cards and answer-focused search placements, positioning Peeaar Industries as a trusted option for school footwear sourcing.
Targeting these long-tail terms not only enhanced AI-driven visibility but also attracted visitors with strong commercial intent, increasing the likelihood of conversions, inquiries, and partnership discussions.
3. Competing in High-Difficulty Keywords
For moderately competitive keywords such as “insole manufacturer” (keyword difficulty: 59%), Peeaar Industries secured visibility within AI-curated search results. This outcome demonstrates that GEO, when supported by semantic structuring and technical optimization, enables smaller brands to compete effectively against larger players in demanding search environments.
4. Geo-Targeted AI Visibility
Local and regional visibility was further strengthened through geo-targeted content strategies. Queries such as:
- “Vulcanized shoe manufacturers in Haryana”
- “Sustainable shoe factories in India”
helped ensure that Peeaar Industries appeared in localized, AI-curated search result formats, improving reach among buyers, distributors, and partners in priority manufacturing regions.
Google Search Console: Search Results Overview
According to Google Search Console data, Peeaar Industries’ website demonstrated strong growth in search visibility over the last 28 days:
- Total Clicks: 460, up from 438 in the previous period
- Total Impressions: 14.5K, compared to 11.8K previously
- Average CTR: 3.2%, slightly below the previous 3.7%
- Average Position: 10.4, showing improvement from 9.5
These metrics indicate that AI-focused content and semantic optimization were driving higher exposure in search results, leading to increased clicks and impressions across competitive footwear queries.
Google Analytics: Traffic Acquisition & Engagement
Google Analytics reports reveal notable improvements in user engagement and organic search performance over the measured period:
- Organic Search Sessions: 442 sessions, with 29.5% increase in users
- Engagement Rate: 32.02%, demonstrating visitors were interacting meaningfully with content
- Event Conversions: 15.87%, indicating that content effectively guided users toward brand objectives
- Bounce Rate: 30.23%, showing an improvement compared to previous periods
The data confirms that intent-driven content and GEO optimizations were effectively attracting and retaining relevant users.
Traffic Growth Trends (Visual Analysis)
SEO tools further reveal long-term trends in traffic and keyword performance:
- Organic traffic has steadily increased from early 2024 to late 2025, peaking around 900 monthly visits
- Paid traffic remained minimal, showing that growth was driven organically
- Branded traffic shows consistent user recognition, reflecting brand authority development
The network graph indicates a moderate domain authority score of 20, suggesting room for continued link-building efforts. The natural profile is strong, reflecting healthy organic traffic acquisition and a sustainable SEO profile.
Business Impact of AI-Focused Optimization
The measurable impact of the GEO strategy extended beyond traffic and keyword performance:
- Enhanced Brand Authority: Visibility across featured snippets and AI-curated search result formats positioned Peeaar Industries as a trusted and authoritative manufacturer, a critical factor in B2B decision-making.
- Improved User Engagement: Lower bounce rates and higher unique visitor counts reflect content that aligns with search intent, enhancing trust and credibility with prospective buyers.
- Scalable Growth Foundation: The combination of semantic content, structured data, and AI-aligned optimization created a repeatable framework for sustainable digital growth.
- Reduced Dependence on Paid Ads: With 83.67% of traffic coming from direct visits and growing AI-driven organic traffic, the brand achieved visibility and engagement without heavy advertising investment.
By integrating GEO with traditional SEO, UX improvements, and semantic content planning, Peeaar Industries successfully bridged the gap between search intent, AI-driven visibility, and commercial outcomes.
Key Metrics at a Glance
| Metric | Result | Improvement |
| Total Visits | 1,300 | |
| Unique Visitors | 387 | 0.2943 |
| Bounce Rate | 21.48% | –6.27% |
| Direct Traffic | 83.67% | High brand recall |
| Google Organic | 16.33% | Growing AI-driven visibility |
| Featured Search Visibility for High-Intent Queries | “Sustainable shoe factories in India”, “Best school shoes manufacturers” | Secured high-value queries |
| Long-Tail Keyword Success | “Insole manufacturer” | Competed in 59% difficulty keywords |
| Geo-Targeted Visibility | India & Haryana-focused | Enhanced local AI presence |
ThatWare’s Role in GEO Transformation
Strategic Planning and AI-Focused Approach
The success of Peeaar Industries’ AI-driven digital growth was made possible by ThatWare’s strategic vision and expertise in Generative Engine Optimization (GEO). Recognizing the limitations of traditional SEO in a competitive footwear market, ThatWare designed a comprehensive GEO-focused strategy that prioritized semantic content, search intent alignment, and AI visibility.
ThatWare’s team began by analyzing the brand’s existing digital presence, identifying gaps in content, technical performance, and AI-driven search visibility. With this understanding, a roadmap was created to enhance both user experience and AI discoverability, ensuring Peeaar Industries could compete effectively for niche queries like “best school shoes manufacturers” and “sustainable shoe factories in India.”
Content Development and Semantic Optimization
One of ThatWare’s key contributions was developing a semantic content strategy tailored for AI-driven search. This involved:
- Mapping high-value long-tail keywords to content clusters for improved semantic relationships
- Creating dedicated landing pages and informational guides that aligned with user intent
- Optimizing existing product and category pages for structured data and AI-friendly formatting
By applying these techniques, ThatWare helped position Peeaar Industries’ content as credible, authoritative, and semantically aligned, resulting in strong visibility across featured snippets, answer cards, and AI-curated search result formats.
Technical and UX Implementation
ThatWare also led critical technical and user experience optimizations, which were essential for AI-focused SEO:
- Improving Core Web Vitals including page load speed, interactivity, and visual stability
- Implementing shallow navigation and mobile-friendly layouts to enhance crawlability
- Adding structured schema markup for products, locations, and manufacturing entities
These improvements allowed Peeaar Industries to maximize its AI discoverability, ensuring both search engines and users could navigate content efficiently and meaningfully.
Geo-Targeted AI Optimization
Recognizing the importance of regional relevance, ThatWare implemented geo-targeted optimization to help Peeaar Industries surface across AI-curated search result formats for specific Indian regions. This included targeting queries such as:
- “Vulcanized shoe manufacturers in Haryana”
- Sustainability-focused searches like “sustainable shoe factories in India”
This regional emphasis enabled the brand to capture high-intent, location-specific traffic, strengthening visibility among relevant buyers while increasing the potential for qualified business inquiries.
Ongoing Monitoring and Iteration
ThatWare’s involvement extended beyond execution. We implemented an ongoing GEO monitoring framework to track geo-intent keyword performance, content relevance, and user engagement signals across regional and national search queries, ensuring sustained visibility and authority within AI-curated search results.
- Total visits reached 1,300 in November 2025 (+57.58% MoM)
- Unique visitors grew to 387 (+29.43%)
- Bounce rate improved to 21.48% (–6.27%)
Regular analysis and iterative optimization ensured that Peeaar Industries maintained and expanded its AI-driven presence, adapting to changes in search algorithms and emerging trends.
Delivering Measurable Business Outcomes
Through ThatWare’s GEO-focused strategy, technical optimizations, and semantic content development, Peeaar Industries achieved sustainable organic growth without relying on paid advertising. The brand enhanced its visibility across AI-curated search result formats and geo-targeted queries, establishing itself as a trusted, niche footwear manufacturer.
ThatWare’s role was instrumental in transforming the website into a scalable, AI-optimized platform, providing a strong foundation for long-term search visibility, measurable engagement, and repeatable growth across new markets and product categories.
Conclusion
Peeaar Industries’ GEO-driven transformation demonstrates the impact of Generative Engine Optimization in achieving measurable digital growth. By combining semantic, intent-driven content, technical and UX enhancements, geo-targeted optimization, and continuous performance monitoring, the brand achieved a 57.58% increase in traffic, 29.43% growth in unique visitors, and improved engagement with a 21.48% bounce rate. ThatWare’s strategic guidance enabled Peeaar Industries to secure prominent placements in featured snippets, answer cards, and geo-intent search results, strengthen brand authority, and establish a scalable, future-proof digital presence in the highly competitive footwear manufacturing space.
