Advanced Digital Marketing Services

GET A FREE CUSTOMIZED AUDIT FOR YOUR DIGITAL MARKETING STRATEGY

Thatware is your go-to advanced digital marketing agency for the digital marketing services requirements of your company and to maximize the ROI. We adopt advanced digital marketing strategies through our internet marketing professionals.

OUR SERVICES ALSO INCLUDE, BUT ARE NOT LIMITED TO:

• Advanced digital marketing services
• Marketing research
• Conversion rate optimization
• Penalty removal services
• Search engine watch
• Data-driven SEO strategies
• Solving reputation management issues
• Penguin recovery services
• SEO penalty recovery
• Google penalty recovery services
• Regular update delivery from
• Search engine roundtable
• Aligning your product to Google algorithm update
• Increase your brand awareness through the SEO forum
• Deliver quality SEO strategy
• Keeping you updated with news from Search engine journal
• Analyzing the web search engine
• Delivering updates from Search engine land
• Restoring Google medic update

WHY PARTNER WITH THATWARE?

Our digital marketing agency has a team of digital marketing professionals and in-house seo experts or seo developers. Being a premier SEO agency, we are well versed with the latest google algorithm, search engine algorithms, search ranking factors, Google penalties, google recovery and other internet terminology. Our expert marketing professionals help you understand the advanced services we have and all you need to know for now are the benefits that you get from the proper utilization of our online marketing consultancy.

Listed are 17 benefits that will certainly help you execute the right judgment for your business:

1. GET COMFORTABLE WITH THE VALUABLE DATA AND ANALYTICS

With our digital marketing services, you can retain a notion of the precise number of people who have regarded your website’s homepage in real-time. With google analytics, you can trace stats and evidence about your marketing website.

Our consultants will allow you to understand –

1. The capacity of people attending your business page
2. Their geographic area
3. Sex, age and concerns of the visitors
4. How much duration they are paying on your site
5. The origin of traffic from several gadgets
6. Website bounce rates
7. How much the business has evolved over time

By exhibiting a deterioration of all of this traffic data, this opinion enables you to prioritize the marketing channels. Mind-blowing strategy to be honest!

Our real-time data analysis prepares you with a reasonable knowledge of the potency of your marketing tactics. With entry to this data, you can also optimize your marketing budget by donating to well-performing marketing movements.

2. CONTENT PERFORMANCE AND LEAD GENERATION

Visualize you have built a product pamphlet and provided it to people as offline bulk. Does it seem to be pertinent sufficiently? The crisis is that you have no argument on how many people have taken off through that or, in the horrible scenarios, how many people tossed it into the bin. Once you establish impactful optical content, start expanding it on social media. Over such networks, buyers would be prepared to understand products and services through influencers and peers.

The extra engagement you get; the more Google considers your subject to be eligible. And in turn, it will increase your SEO rankings with comfort. Through digital marketing, you can assess exactly how several people regarded your marketing content. Afterwards, you can obtain the contact circumstances of those who download it by utilizing forms. Further, you are also producing equipped leads when people download them. With a strong lead nurturing strategy, you can create satisfactory awareness and affinity for your name.

3. ENHANCED CONVERSION RATES

Renovating a customer online is not a big undertaking. All you require to do is just formulate your marketing strategy and employing one. Targeted traffic gives larger opportunities for conversion. Unlike other categories of advertisement, digital marketing lets you retain a two-way discussion with customers and guides. Through digital marketing, you can reach out to your consumers at any time. Rather than worrying them with numerous phone calls, surpassing customers online appears to be a nicer idea. Just deliver an email and allow them to formulate a purchase and understand more about your organization. From such interchanges, significant leads can be developed, which would ultimately bring a boost in modification rates.

4. MORE COST-EFFECTIVE THAN TRADITIONAL MARKETING

Our advanced digital marketing services allow you to save your wealth to a considerable extent. This has the probable to rebuild expensive advertising channels such as TV, radio and many more digital media. With email marketing mechanization, you can increase your heads. Therefore, it will enable you to pre-load content and plan it for casting the content at crucial times.

5. BIGGER REVENUES

It is a prominent truth that bigger conversion rates can be produced by useful digital marketing methods. Thus, it will provide quantities of profitable advantages for your business in terms of better than the rest and also will generate higher revenues.

We keep certain points in mind while advertising your brand:

1. Retain a nice layout that allows easy navigation
2. Utilize the digital platform
3. Comprehend customer purchase patterns
4. Propose the right idea that fulfils the wants of your customers
5. Practice multiple digital marketing channels to collect valuable data

With reasonable revenue growth expectancy, minor and medium enterprises will give birth to better opportunities for broadening their very workforce.

6. BIGGER ROI FROM YOUR CAMPAIGNS

We optimize conversion rates to attain maximum Return on Investment or as the acronym goes ROI, for companies. With smarter branding and reasonable revenues, digital marketing can bring a nicer ROI than conventional marketing. With our beneficial tracking and monitoring techniques, outcomes can be assessed. It assists organizations to put up with essential measures as quickly as possible. With SEO digital marketing training, you can produce a smooth tide of targeted traffic that gives converted into sales and leads. And, the extra your business produces this way of traffic, the sooner you can celebrate your ROI.

7. RACE WITH LARGER CORPORATIONS

Does digital marketing look as unfamiliar as a binary code to you? Do not upset yourself if you are handling even with a tiny industry. The significance of digital marketing also fabricates in the truth that it allows you to fight for head to head with large brands and huge companies. From a tiny vendor to a huge powerhouse, our digital marketing gives accessible and beneficial marketing tactics. Small brands can steer traffic both locally grown and even across the nation by reaching out to their marked consumers.

8. GET READY FOR THE INTERNET OF THINGS

The “Internet of Things” is an accepted ecosystem of affiliated devices – smartphones, tablets and several other appliances. We hence enable people to interact with each other through the planet of the web. Our advanced digital marketing services will ease your job towards this eventuality. It will pervade through every facet of people’s lives. Your business survival policy requires you to be prepared with this interconnected grid. It will give you an admission window to reach out to a targeted audience belonging to this online grid.

9. RECEIVE CONSUMER’S TRUST AND BUILD BRAND REPUTATION

Our advanced digital Marketing leverages on social media signals, social proof and acknowledgements availed from Bonafede consumers. The more valid these public signals are, the more the trust rate will be, and it can produce from targeted audiences. People would believe data about a specific brand if the data arrives from people they know. And once you meet their goals, your brand stature will go viral. Ultimately, it will unlock fresh doors of chances for attaining bigger markets.

10. ASSURE ONLINE BUSINESS SURVIVAL

Several people may arrive and go, but a targeted limited will certainly make an investment. If you can target the good kind of civilization who are going to be your possible customers, the best outcomes will surely arrive. We enforce smart tactics, like article writing and social media, so that you can disseminate with the target audience. It will enable you to increase valuable feedback and insights. With these, you can strategize and assure the survival of your job.

11. UNDERSTAND ALL ABOUT YOUR OPPONENTS

As they announce famously– Keep your friends near and your enemies closer. Our Social media active analysis is a crucial part of your digital marketing crusade. When you are committing to digital marketing, you can inquire the specialists to look into your competitor’s online policies. It will enable you to provide any feasible opportunities in no time. You can see what they are performing to increase the upper hand and attain more customers. Therefore, you can comprehend marketing chances and increase a strong competitive goal.

12. ACTUAL TIME RESULTS

Dissimilar to conventional techniques, you can discern in real-time what is functioning and what is not fit for your online business with our services.

Over online marketing, you can understand about:

1. the volume of visitors to your site
2. the boost in the number of its subscribers
3. peak trading times
4. conversion rates
5. Increase/drop in website traffic
6. bounce rate

And this can be accomplished just with the tinge of a switch. Such findings can provide you with a detailed idea through which you can select the essential steps to enhance your results. Get in touch with our consultants for more information!

13. ENHANCE YOUR OUTREACH

Heretofore our advanced digital marketing services put up with a place online, it is available to the entire audience. Whereas conventional marketing restricts you to a special geographic area, its new counterpart can enable you to interact with the consumers quite effortlessly. On the additional hand, it appears like retaining your storefront free all day long. And with our digital marketing experts, you can react to emails shortly on your platforms. It does not withstand long for increasing publicity to improve the odds and appreciate the advantages of digital marketing for your job at its best.

Concluding with, that if you are not yet manipulating the ability of digital marketing for your business, you are losing a lot of shining chances. Your prospective customers are procrastinating for you in the digital world. Now that you understand how digital marketing can assist your business, create the move without any wait.

14. USING THE CUTTING EDGE TECHNOLOGY

We have the leading industrial digital marketing experts who not only help you in succeeding with your campaign but also get you the upper age by blending the right amount of technology when compared with the peer competitors. The technology space is listed below but not limited to:

– Understanding user behaviour

– Using Semantic search

– Using AI

– Using marketing automation

– Using win-win strategies

– Advanced SWOT strategies

– Stronger analytics than ever before

15. CHECKING COMPLIANCES AS PER LATEST ALGORITHMIC UPDATES

It’s no doubt that social media platforms and search engines change a lot of algorithm updates throughout the year. It becomes utmost necessary to make sure that any given campaign is compliant with the changing algorithmic updates. Our team of experts always remains pro-active. This help to make sure that the campaigns do not suffer a big time with the changing algorithmic updates and they remain consistent with the same. Some of the things we should do are listed as under:

– Understanding futuristic algorithmic changes

– Making sure that a given campaign is ready for any change

– Preventing penalty before it’s too late

16. MONITORING REAL-TIME USER BEHAVIOUR

Understanding user behaviour can provide a significant improvement for any digital marketing campaign. If good user intent is maintained on a campaign then the results and the return on investment obtained can be much higher. That being said, our team of experts always monitors and maintain good user behaviour and also studies real-time data. This helps with the following:

– Make sure that the bounce rate of the campaign is not hampered

– Making sure the user signals are not hampered

– Making sure a website is compliant as per the user behaviour and the intent level matching is up to the mark

17. WINNING OVER THE GAPS

One of the key ingredient to dominate a particular niche is to win over the competition which we name as “winning over the gaps”. The benefits are listed as under:

– Focusing on the gaps can help in increasing the dominating effect on a particular niche

– Focusing on the competition can yield better visibility when compared against the gaps

WHAT IS DIGITAL MARKETING STRATEGY FORMULATION?

In order to run a successful business, you must first get a name for your products and services. Successful marketing requires a winning strategy. Understanding the development of marketing strategies allows you to better evaluate the marketing needs of your organization. You can then submit your digital marketing strategy to achieve higher performance.

DEFINING STRATEGY FORMULATION:

The development of marketing strategies is a process of defining the marketing objectives and objectives of an organization. This allows designers to create a guide. They explore the market and, in doing so, use that knowledge to determine what marketing strategies are best for reaching clients and enticing them to seek business services.

DEFINING THE PROCESS:

As a general rule, a good first step in developing online marketing strategies determines what you want to achieve in terms of marketing. It can be as simple as letting potential buyers know what you’re selling and how your product can help them. The next step is to explore the interior and exterior styles. This may include spreading the word through the next-generation version of one of your (in-house) products and how it is developing in other products in the (external) industry. After that, give the value to the result of the plan. This can be a dollar value, such as how much you expect your marketing strategy to produce over a period of time. Or it could be a number of opportunities, such as getting face-to-face meetings with a certain number of potential customers. Once the objectives are set, vendors assign specific tasks to each department to indicate each person’s role in achieving strategic goals. The idea is to get a solid idea of ​​where your business is now and where it will be after the strategy has been implemented. Finally, take all the information you have acquired throughout the process and choose which digital marketing plan best suits your goals and needs.

STRATEGY FORMULATION FOR ONLINE MARKETING:

There are many digital marketing business plans to choose from. However, this can be divided into two basic categories. The first is online marketing. For example, your business may choose to place video or text ads online with the help of search engines such as Google, a process known as “search marketing”. Another type of online marketing strategy is social media marketing, which uses tools like Facebook or Twitter to get exposure. A third example of online marketing is the use of mobile devices, especially smartphones containing an iPhone or Android app. Companies place banners or small ads on games or websites visited by mobile users.

STRATEGY FORMULATION FOR OFFLINE MARKETING:

The second major category, offline marketing, involves any marketing that does not take place online. There are many options in this area. It is common to buy advertising space in newspapers, commercial journals, or television. Another common practice is to build booths at a trade fair. Oral, or “transfer marketing,” also works, even if you have little control over it. Companies rely on quality services and products to encourage customers to recommend your business to their friends, family members, and colleagues through forwarding marketing. In some cases, businesses use telemarketing to spread the word. In telemarketing, merchants make calls to random or targeted numbers, informing recipients of deals or services.

THE ROAD TO MORE LEADS

So, do you want to drive more leads for your business from digital channels such as search engines, email marketing, and social media? That’s fine. We have developed a digital advertising strategy that does just that. Our digital marketing plan is designed to drive more buyers to your website, turn these prospects into leads, and lead to sales.

Digital marketing is self-explanatory; it is defined as online and offline marketing using digital tools. But digital marketing is also about how we use those tools – inbound marketing. Inbound marketing is focused on building customer perception based on honesty, anti-marketing outgoing, or “disruption” (telemarketing, billboards, spam, etc.).

It is important to note here that the amazing strategy of getting inside does not happen overnight. That’s where we come in.

HOW DOES OUR DIGITAL MARKETING SYSTEM WORK?

We integrate a personalized digital marketing plan based on the objectives of your business. After that, we use the system every month.

The program is divided into three critical sections:

Attract More Prospects – Get more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), individualized marketing (PPC), and social media. 

Convert more traffic – Once you have a lot of traffic to your website, you need to convert traffic from an anonymous website visitor into an unidentified leader. We do this by providing non-downloadable content (such as ebooks and webinars), leading to email enhancements, A / B testing, and compelling videos.

Boost More Sales – Earning is wrong if it is not closed. We provide your sales team with new tools and data to help them close some of the leads we post.

This is where a solid foundation lies. We do not simply create content or create a paid ad for doing so. Instead, we work to understand your audience challenges and pain points, identify keyword opportunities, and create personalized content that puts your business as the best solution. We often hear about companies dropping content early. But when it comes to creative ideas, that content can always work very hard for your business.

At ThatWare, we continue to expand your content, whether it’s video, blog, or eBook. We build links with thought leaders in the industry. After that, check regularly and evaluate the content to make sure it is successful. We analyze traffic, conversions. If there is traffic without modification, what can we do about it? Let’s adjust the call to action in action. Then, we will measure again. In this way, all content becomes property. And in the end, your product becomes a viable option.

WHAT ARE DIGITAL MARKETING STRATEGIES?

We address digital marketing with a global impact-focused strategy. We found that we needed an internal team that would be able to build a front end and direct all integrated into the backend. When these strategies are put together, they create the perfect way to make your business more profitable. They create a strong digital advertising framework.

Here are some of the best digital marketing strategies we use:

Search Engine Optimization (SEO)

• Pay-Per-Click (PPC) Advertising

PPC advertising is a digital marketing method in which advertisers pay a fee each time one of their ads is clicked. This method allows you to purchase website visits rather than gaining them naturally. PPC ads are typically displayed on search engines or other platforms, and advertisers bid on specific keywords to have their ads shown to users when those keywords are searched.

• Webinar Production

Webinar production involves planning, creating, and hosting web-based seminars or workshops. These events are usually interactive and can include presentations, discussions, and Q&A sessions. Webinars are a valuable tool for businesses to engage with their audience, provide educational content, and generate leads.

• Content Marketing (Blogging and Article Writing)

Content marketing is a strategy that involves creating and sharing valuable content to attract and engage a target audience. Blogging and article writing are common forms of content marketing, where businesses regularly produce informative, relevant, and engaging articles to showcase their expertise and provide value to their readers.

• Downloadable Content Offerings (eBooks, Whitepapers, Webinars)

Downloadable content offerings are resources provided by businesses for users to download. This can include eBooks, whitepapers, webinars, and other informative materials. These offerings are often used to capture leads and provide valuable information to the audience.

• Email Marketing

A digital marketing tactic called email marketing entails sending customized emails to a list of subscribers or clients. It’s a powerful tool for building and nurturing relationships, promoting products or services, and delivering personalized content directly to the inbox of the recipient.

• Social Marketing

Social marketing refers to using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to reach and engage with a target audience. It involves creating and sharing content on these platforms, running paid ad campaigns, and building a brand’s presence and community.

• Video Production

Video production is the process of creating video content for various purposes, including marketing, education, entertainment, and more. Videos are effective in conveying messages, showcasing products or services, and engaging audiences visually.

• Website Design Assessment (A/B Testing)

A website design assessment involves evaluating the effectiveness of a website’s design through techniques like A/B testing. A/B testing compares two different versions of a web page to determine which one performs better in terms of user engagement, conversion rates, and other key metrics.

• Page Arrival Strategy

Page arrival strategy refers to the tactics and techniques used to guide website visitors once they arrive on a specific webpage. It includes elements like layout, content, and calls to action, designed to keep visitors engaged and encourage specific actions.

• Call to Action Action Plan

A call to action (CTA) action plan outlines the steps and strategies for encouraging website visitors or users to take a specific action, such as making a purchase, signing up for a newsletter, or requesting more information.

• Link Construction / Lead

Link construction, in a digital marketing context, typically refers to the process of building high-quality backlinks from other websites to your own. The authority and search engine rankings of a website can be raised by these links. “Lead” may refer to generating potential customers through marketing efforts.

• Infographic Design

Infographic design involves creating visually appealing graphics that convey complex information or data in a simple and engaging manner. Infographics are often used to present statistics, processes, or other information in a visually digestible format.

• Automated Marketing

Automated marketing involves using software and tools to streamline and automate marketing tasks and processes. It includes activities like email automation, lead nurturing, and personalized marketing campaigns.

• Leadership Strategy

A leadership strategy refers to a business approach that aims to establish a company as a leader or authority in its industry or niche. This may involve thought leadership, innovation, and building a strong brand reputation.

• Public Relations (PR)

Public relations is the practice of managing the communication and relationships between a company or organization and its various publics, including customers, investors, media, and the general public. PR strategies aim to maintain a positive public image and handle communication during crises or important events.

Each of these headings represents a distinct aspect of a comprehensive digital marketing strategy, and businesses often use a combination of these tactics to reach and engage with their target audience effectively.

How is this program designed?

The plan is done on a monthly basis. After our first testing and planning stages, we provide you with a digital marketing plan to achieve your business objectives and build your foundation.

Testing

First, we do a series of audits for your outgoing efforts and your current digital marketing activities (SEO, content, email, social, PPC, automation) to find opportunities. After we collect the information, we explore the digital marketing area of ​​the competition to determine the competitive edge of your business.

Planning

Building on this understanding, we create a customized plan based on your company, competition, industry, and goals. The first strategic plan we offer outlines strategies to be implemented over the next 12 months.

Building your foundation

Next, we build and improve your digital marketing foundation. From website to social media, email to CMS; if it is broken, insufficient, or not, we repair it and make it bigger. Whether that means a new website, email list management, or SEO implementation, it all needs to be right to boost your ROI.

Can you build a house without a foundation? Certainly. Can it withstand the storms and support the growth of your family? No. The same goes for your company’s digital marketing strategy.

Many marketing agencies dive into traffic and create leads. But that is like building walls and installing doors before taking the time to lay the foundation for your house.

Foundations do more than provide foundation. They protect, moisturize, and prevent migration. Well-designed foundations should last forever. The solid foundation of digital marketing is no different. It creates product awareness, drive traffic, and direction leads to your death in the decision-making phase. Also, it sets your business successful for the rest of your life.

To achieve clear growth, your strategy must be comprehensive. Each digital marketing item comes together. For example, when you write a blog, that one article can have a ton of SEO value to improve your position; promote an amazing email marketing campaign; be a good place to drive your paid ads; and presented the right opportunity to include premium content that motivates potential buyers to be in the decision-making phase of their journey.

Imagine if they weren’t on these digital marketing pieces? It can be counterproductive (and expensive) for your business to navigate. If you can communicate and always use each channel well, you are using a solid digital marketing foundation. And that solid foundation ensures that you can create the right basic metrics, measure those results, and hit your goals. And, again. That’s where we come in.

Without a solid digital marketing foundation, your business will not withstand economic hardship or grow well. Not to mention, why spend money on paid advertising when there is no place to send traffic or no strategy to increase earnings once they arrive?

How do we track progress?

We strongly believe that “what you can’t measure, you can’t do better.” Therefore, we provide complete monthly reports. These reports describe our progress toward your goals and include metrics such as website traffic, post submissions, downloads, generated leads, closed leads, and even calls to your sales number. We are reviewing next month’s plan (divided into a monthly calendar of strategies and activities) and conducting weekly login meetings to ensure that all projects stay in line.

What is your investment?

A typical digital client works with ThatWare every month and invests between $ 5,000 and $ 25,000 per month in their digital marketing program. The investment rate determines how many hours per month are available for our team to upgrade and deploy your custom plan. Your investment depends on your business goals/earnings and how quickly you need to achieve them.

Who do I work with?

You will have a full, dedicated team of digital marketing professionals committed to your business, including:

• Strategist

• Senior Consultant

• Coordinator

• SEO expert

• Content Strategist

• Copywriter

• Graphic Designer

• Web Builder

• Communication specialist

• Photographer and videographer

You get a full team of digital media experts committed to your business.

What are the outcomes?

Over the years, our clients have seen significant lead and sales growth. A few case studies show, step by step, how our digital marketing platform led to business development.

In 7 months, a manufacturing company’s lead generation increased by 177%.

Leads for a home construction and real estate development company have increased by 77%.

Our Digital Strategy Philosophies

All advertisements can be digital, but not all digital advertising can be digital. Digital marketing strategy means by which you communicate or the networks through which your audience consumes content. This can be accomplished by recognizing that there are many digital strategy philosophies.

Digital as a concept;

Digital as advertising;

Digital as participation; and

Digital is a combination of all three.

In this regard, simply engaging with your customer on social media for customer service or emailing useful blog content to your customer for the sole purpose of driving goodwill and awareness falls beyond the scope of advertising because you are not necessarily delivering a message about a brand or product to encourage them to take action, rather you are adding value to their lives by assisting them. As a result of strong engagement, the brand equity and reputation will rise in the eyes of the public, which is of great value to the brand and was accomplished in part by non-advertising approaches such as digital engagement.