Objective Of The Project

The sole objective of the project is to raise awareness in public about binge drinking and fake alcohol. Binge drinking and drug abuse is life threatening for many people and at safeproof the sole mission is to raise public awareness on such circumstances. Also, in order to support the good case – another objective was to raise donations via organic search.

Difficulties We Faced

Page 1 rank for extremely highly competitive keyword​

Improving the donations for the website​s

Poor page views

Our Action Items

Improving Brand Signals

Tiered link Building

Podcast Submission

End Result

23% hike in donations via organic search

Brand awareness improved by 37%

Page 1 rank for lots of competitive keywords