anchor text similarity

Anchor Text Similarity : The Definitive Guide

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The anchor element is used to create hyperlinks between a source anchor and a destination anchor. The source is the text, image, or button that links to another resource and the destination is the resource that the source anchor links to. This is also a benefit for an internet marketing company. Taken two specific websites, one is the main site and another is the competitor of the main site. This method is used for finding […]

k-mean clustering

K-Means clustering : The Definitive Guide

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K-means clustering is one of the simple and most used unsupervised machine learning algorithms which is useful for a top SEO agency. The goal of this algorithm is to find groups in the data, with the number of groups represented by the variable K. Algorithm                   Clusters the data into k groups where k is predefined. Select k points at random as cluster centers. Assign objects to their closest cluster center according to the Euclidean distance […]

Doc heatmap

Document Heat Map: The Definitive Guide

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The goal is to create a program where two site’s contents can be compared and represent to show their similarities in a heatmap. This is used in professional SEO services. By using Hierarchical clustering and K mean Clustering, a group of terms has been selected according to their TF. Then it is shown and compared side by side in a form of Document heat map form where the colors represent their TF in that particular […]

co-occurence matrix

Co-occurrence Matrix : The Definitive Guide

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A co-occurrence matrix, also referred to as a co-occurrence distribution, is defined over an image to be the distribution of co-occurring values at a given offset. Any matrix or pair of matrices can be used to generate a co-occurrence matrix, though their most common application and also in best SEO strategies. In this case, we used co-occurrence matrix to differ out the co-occurring terms from the main site’s content and the competitor site’s content in […]

Manual CORA

Manual Cora : The Definitive Guide

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Website correlation, or website matching, is a process used to identify websites that have similar content or similar tags or similar structure. This concept is used in latest SEO techniques. Correlation of the main site and the competitor site can help to analyze how your site is different from the competitors and what is lacking to get improvement. There are also some mathematical formulas to correlate 1. Pearson correlation coefficient           […]

stock price markov chain

Markov Chains : The Definitive Guide

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Markov chains are mathematical systems that hop from one “state” (a situation or set of values) to another. Also a sequence of possible events in which the probability of each event depends only on the state attained in the previous event. The state space, or set of all possible states, can be anything: letters, numbers, weather conditions, baseball scores, or stock performances. Markov chains may be modeled by finite state machines, and random walks provide […]

kohens kappa

Fleiss Kappa: The definitive Guide

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Cohen’s kappa is a measure of the agreement between two raters (or more), where agreement due to chance is factored out. We now extend Cohen’s kappa to the case where the number of raters can be more than two. This extension is called Fleiss’ kappa.  This extension is used in SEO marketing companies. Source [http://www.real-statistics.com/reliability/fleiss-kappa/ ] I have taken a supervised data subjects, which is observed from several websites, whether the particular subject or point is present or […]

Jaccard Index - ThatWare

Jaccard Similarity : The Definitive Guide

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The Jaccard index, also known as Intersection over Union and the Jaccard similarity coefficient, is a statistic used for comparing the similarity and diversity of sample sets. The Jaccard index is used in small business SEO. The Jaccard coefficient measures the similarity between finite sample sets and is defined as the size of the intersection divided by the size of the union of the sample sets:https://thatware.co/advanced-seo/ Source [https://en.wikipedia.org/wiki/Jaccard_index] Loading Libraries: Loading stopwords files: Text Data input: This line […]

Sentiment analysis

Sentiment Analysis : The Definitive Guide

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The process of computationally identifying and categorizing opinions expressed in a piece of text, especially in order to determine whether the writer’s attitude towards a particular topic, product, etc. is positive, negative, or neutral. This is also used by SEO service provider. Loading libraries: Reading the text file: Reading the files from the default DIR and then taking the files into a data frame. Two text files: “medical blog” and “medical blog2”. Seo company can […]

Bag of words

Bag of words : The Definitive Guide

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The bag-of-words model is a way of representing text data when modeling text with machine learning algorithms. This model is a way of extracting features from the text for use in modeling, such as with machine learning algorithms. This describes the occurrence of words within a document. This is used in professional SEO services. The Bag-of-words model is mainly used as a tool of feature generation. After transforming the text into a “bag of words”, […]