ThatWare LLP Recognized as a Top SEO Company for Dental Practices by Clutch

Posted Leave a commentPosted in Blog

ThatWare LLP is excited to announce our newest award: Top SEO Company for Dental Practices! As a small firm operating in India that focuses on SEO, we are proud to be recognized for our hard work popularizing brands online. In addition to working with dental practices, we also partner with healthcare providers and real estate firms. Our company is listed as a top SEO provider for these fields as well. We would like to thank […]

Gephi Report: The Definitive Guide

Posted Leave a commentPosted in Blog

1.Introduction: Gephi is a free open source software that is used to represent a large computer network, social media network as a form of Graph. Gephi also allows the user to analyze and manipulate the network according to user satisfaction. This has wide varieties of application which can be used depending on the user’s requirement like, link analysis, exploratory data analysis, social network analysis, biological network analysis, and poster creation. Its main features include dynamic […]

Importance of eliminating redirect chain: The Definitive Guide

Posted Leave a commentPosted in Blog

1.Introduction: Basically a chain of url when they have more than one redirect between the initial URL and the destination URL. In general understanding When URL A is redirected to URL B, then after sometime URL B is redirected to URL C. Also a combination of HTTPS vs. HTTP, www vs. non-www and trailing slash vs. non-trailing slash redirects results in site-wide redirect issues. Commonly done during website migrations or relaunches where redirects are built […]

Boosting SEO Using Schema Markup: The Definitive Guide

Posted Leave a commentPosted in Blog

Schema markup is a code that goes on a particular website that indicates information to a crawler and search engine. The content on your website gets indexed and returned in search results. Schema markup uses a unique semantic vocabulary in the microdata format. Schema markup is responsible for appearing in Rank zero (Rich snippet). Rich Snippets are some extra information about a website’s content on search engine results page. Rich Snippets can show review stars, […]

Using CORA To Fix Different Parameters: The Definitive Guide

Posted Leave a commentPosted in Blog

1.Introduction: A correlation between websites is a numerical measure of two entities, meaning a statistical comparison between two websites. Using this approach we can get a preview of the main site and the competitor site’s structure, content, and category. Later on, helps in identifying critical issues which may lead to bad ranking or penalty. 2.Two main types of correlation that we use are: Pearson: Pearson correlation coefficient is a measure of the linear correlation between […]

Implementation of 301, 302 and 307: The Definitive Guide

Posted Leave a commentPosted in Blog

1.Introduction: 3xx codes are a class of responses that suggest the User-Agent must follow another course of action to obtain the complete requested resource. Basically these response codes tell a user and a crawler that a particular page has been moved to another URL, it may be permanent or temporary depends on what the website admin wants. 2.Redirect Location should be set in either: 1.Location header field in the response, useful for automatic redirecting 2.The […]

Rank Brain Schema: The Definitive Guide

Posted Leave a commentPosted in Blog

Schema is used to improve the way search engines read and represent your page in SERPs. Schema markup was invented for users, so they can see in the SERPs what a website is all about, the place, the time schedule, cost, rating, etc. This is a user-centric improvement. Search engines help users to find the information they need. Creating schema according to RankBrain algorithm: RankBrain is one of the Core Algorithm for determining search results […]

TF – IDF: The Definitive Guide

Posted Leave a commentPosted in Blog

1.Introduction: TF-IDF stands for Term Frequency-Inverse Document frequency. TF-IDF weighting scheme is often used by search engines in scoring and ranking a document’s relevance given a query. This weight is a statistical measure used to evaluate how important a word is to a document in a collection or corpus. The statistic tf-idf is intended to measure how important a word is to a document or a corpus. 1.Term frequency: The number of times a term […]

Using GSC(Google search console) to improve ranking in SERP : The Definitive Guide

Posted Leave a commentPosted in Blog

GSC is a free service provided by Google to manage your website’s search functionality. The search console is a collection of reports and tools that help you rectify errors as well as strategize and optimize your search engine rankings. 1.Google Search Console is invaluable for anyone needing to monitor: 1.Their site’s performance in search results 2.Content accessibility 3.Malware and spam issues 2.To Optimize your site: 1. Initial Checks Checking the recommended level of crawl rate […]

Architectural SEO and SILO Structure: The Definitive Guide

Posted Leave a commentPosted in Blog

Website Architecture is how a website’s pages are linked to each and in what kind of structure. A Good Website Architecture helps users and search engine crawlers to navigate easily find what they’re looking for on a website. This makes indexing and crawling very easy for site crawlers. Maintaining a site structure will help spiders to follow your internal links to 100% of your site’s pages. 1.Create a simple URL structure: Help search engines understand […]