Cluster Centroid : The Definitive Guide

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Introduction: Clustering is a method of grouping a collective data or object in such a way that each and every object present in that particular group is very similar to each other and very dissimilar to those objects which resides in different group. By determining a cluster’s centroid we can say which points are closer to the centroid of another cluster than they are to the centroid of their own cluster. In general a centroid […]

Divisive Clustering: The Definitive Guide

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Hierarchical clustering is an algorithm that groups similar objects into groups called clusters. The endpoint is a set of clusters, where each cluster is distinct from each other cluster, and the objects within each cluster are broadly similar to each other. This is one of the types of hierarchical clustering method that introduces “top-down” approach. In this type of approach each observation starts in its own cluster, and pairs of clusters are merged as one […]

Google News Ranking: The Definitive Guide

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What is google news ranking? By submitting a content or article which is to be crawled through Google News Publisher Center that require some criterial factor: • Freshness of content • Diversity of content • Rich textual content • Originality of content Basically, it needs to promote original journalism while keeping the content simple enough to expose the purpose of the article. The article content must reflect relevant, unique, and most importantly reliable information which […]

Keyword Rank Prediction with Markovchain

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Markov chains are mathematical systems that hop from one “state” (a situation or set of values) to another. Also, a sequence of possible events in which the probability of each event depends only on the state attained in the previous event. The state space, or set of all possible states, can be anything: letters, numbers, weather conditions, baseball scores, or stock performances. Markov chains may be modelled by finite state machines, and random walks provide […]

Bert Algorithm: The Definitive Guide

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BERT-Algorithm BERT stands for Bidirectional Encoder Representations from Transformers. It is Google’s neural network-based technique for natural language processing (NLP) pre-training. BERT helps to better understand what you’re actually looking for when you enter a search query. BERT can help computers understand language a bit more like humans do. BERT helps better understand the nuances and context of words in searches and better match those queries with more relevant results. It is also used for […]

Crawling and Indexing: The Definitive Guide

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Introductions: Crawling and indexing are two common SEO terms. These are two distinct actions search engines like Google can perform that helps google to understand a site’s structure and architecture. By crawling a site, it can analyze the content and judge if the site’s content is relevant or not. Crawling: When Google visits your website for tracking purposes. This process is done by Google’s Spider crawler. Indexing: After crawling has been done, the results get […]

Crawl Traps: The Definitive Guide

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When a particular website has structural issues that cause crawlers to find a virtually infinite number of irrelevant links, this might lead crawlers to get stuck at the one part of a website and it won’t complete crawling those irrelevant links this is where the “crawl traps” occurs. We know that these crawlers are essential for crawling a website, indexing our content and ultimately displaying it to the audiences. If a certain website structure doesn’t […]

Robots.txt: The Definitive Guide

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Introduction: Robots.txt instruct search engine how to crawl pages on their website, Robots.txt files inform search engine crawlers how to interact with indexing your content.search engines tend to index as much high-quality information as they can & will assume that they can crawl everything unless you tell them otherwise. Robots.txt can help prevent the appearance of duplicate content. Sometimes your website might purposefully need more than one copy of a piece of content. Robots.txt follow […]

Sitemaps: The Definitive Guide

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Introduction: Implementing sitemaps in your site is a good SEO practice an essential for great optimization. Sitemaps are like a road map for Crawlers as well as for Users by providing a basic understanding of site structure and layout. This lets web crawlers navigate your site efficiently and shows metadata such as dates of recent updates for the engines to use in rankings. Types of sitemap: There are basically two types of sitemaps namely HTML […]

LSI keywords: The Definitive Guide

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Introduction: LSI (Latent Semantic Indexing) keywords are related terms of a specific used term that search engines use to deeply understand the content on a webpage. LSI Keywords are not synonyms. Instead, they’re terms that are closely tied to your target keyword. LSI keywords have a high degree of correlation to a particular targeted topic. The process to find out LSI keywords: • Free LSI Tools • LSI Graph • Semantic Link • LSI Keywords […]